When the founder Lovely Baruah was traveling Tripura she met traditional artisans and weavers, saw their craftsmanship and there birthed an idea, “Traditional artists struggled to find a suitable market for their products. The designer in me saw the scope of transforming traditional products into contemporary designs that addressed customer needs.”

This is when she decided that she would start off with something that was her own, her brain child; as she strongly believed that she needed to work and not stay idle (which would lead to stagnation and a waste of her time), something, she would never want for herself.

She wanted to start something in her own state and so she started putting herself out there in the field to discover the many strengths, skills and arts that her state was known for. She started identifying and skilled artisans with a lot of skill and less exposure which limited their diversification and marketing. She explored the remotest regions in the state and became intrigued by the rich handloom and handicrafts that the artists of the region produced.